How Good UX Can Shape the future of Business

Did you know, “85% of issues related to UX can be detected by performing a usability test on a group of 5 users”? “75% of users based on the entire company’s credibility relies on its website design.” There is a saying of Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute, where he

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Why Does Your Business Need UX Design?

Did you know 70% of online businesses that fail do so because of bad usability? In simple words, most of the unsuccessful product-based businesses failed because they overlook the importance of the user experiences in their strategy. Where 88% of the users are less likely to return to a website after lousy user experience, you

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Why Customers Prefer Mobile Apps Over Mobile Websites

One of the biggest considerations if you are planning on setting up a mobile app to complement your mobile website is your users. Statistics have shown that customers prefer mobile apps over mobile websites. Some of the reasons are the following. Using the features of smartphones, everything is almost automatic with mobile apps – especially

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