The design of your website plays a far more crucial role than you think when it comes to conversions. You can use any strategy in the world to boost conversions, but all your efforts will be wasted if your website design looks like crap. Design is not just art. It’s marketing as well. Here are the secrets of creating an award-winning website design.
Visual hierarchy is the order in which the eye sees what it sees and is very important to create a great web design. Some parts of your website–”Call for Actions”, forms, etc. –are more important than others, and you want more attention to these parts than less important ones. Is it equally important to have all 10 items on your website menu? Where do you want visitors to click on your website? Put under the spotlight the important links. Your business goal decides how your website will rank the elements. It is difficult to know what to prioritize without a specific goal.
Hick’s law says
the time it takes to make a decision is the same as the choices increase.
The more choices you give to the user of your website, the harder it will be to choose either one or worse. So we need to remove choices first in order to deliver more enjoyable user experience. The process of removing distracting options must remain consistent throughout the entire design process in order to create an award-winning web design. Consumers need better filters in the age of countless choices. If you are selling a wide range of products, add better filters to make it easier to make decisions.
The law of Fitt says that
the time needed to reach a target area (e.g. call to action) depends on the distance from the target and the target size.
In other words, reaching an object that is bigger and closer to us is easy. But that doesn’t mean a button should be so big that it takes half of the screen. Clicking a tiny button will become much easier if a 20 percent increase in size is given. A button’s size should depend on its intended use. To find out the buttons that people use most, you can analyze your stats and make those buttons bigger (easier to click). For example, there’s a form you want visitors to fill out on your website. There are two buttons at the bottom of the form: “Send” and “Reset.” Most users will hit “Send.” This button should, therefore, be kept larger or more appealing color than’ reset.’
White Space & Neat design
White space is the left “blank” portion of a web page. It is the space between graphics, visuals, or boundaries. An important element of website design is this “empty” space. It makes it possible for all the elements in it to exist. White space defines hierarchy implementation. Color, images, and information hierarchy. A web page with no white space, full of graphics or text, is at risk of appearing cluttered and is usually difficult to read. Appropriate white space makes a site look ‘neat’. While it is important to send a clear message through a simple and neat design, it does not mean less content. A neat design of the website makes the best use of white space.
Designing a website for the user is important and has a clear business goal in mind. You can achieve award-winning results by using these web design secrets.
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