One of the biggest considerations if you are planning on setting up a mobile app to complement your mobile website is your users. Statistics have shown that customers prefer mobile apps over mobile websites. Some of the reasons are the following.
Using the features of smartphones, everything is almost automatic with mobile apps – especially with regards to payments and checkout. With mobile apps, it is much easier to pay whether it be by using mobile banking apps, scanning your credit card, or by digital wallets.
Mobile applications are truly dedicated to making things easier for consumers to do their transactions.
Mobile apps offer improved flexibility for its users. First of all, apps are way more responsive than mobile websites. Also, there are fewer connectivity issues – if you have a stable internet connection, your dedicated app would almost never have a problem working. Mobile apps can also make use of smartphones’ features such as Bluetooth, GPS, and the phone’s camera.
Aside from that, mobile apps for e-commerce sites are far easier to navigate than mobile websites on a phone’s browser. So even when the user is moving, he can comfortably use the app to shop!
Again, a lot of consumers are utilizing apps nowadays. They actually expect more known brands to have a dedicated app. That being the case, companies should see the need to come up with a mobile app to increase their reach and engagement, on a channel that is used by a lot of potential customers.
Another beauty of mobile apps is the personalization that it offers. Mobile apps personalize the shopping experience of customers by sending push notifications (whether it be for news or promos).
With mobile apps, it will also be easier to collect data from the user for you to be able to understand their behavior better. With the help of mobile analytics tools, you can make use of these data to further personalize the shopping experience of mobile app users. E-commerce aside, you can even use mobile apps for fundraising events, and more.
That’s why you should see it beyond its icon – this is the closest you can get to be in touch with your audience and your customers.
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